Module 1: Introduction to Digital Marketing

• Overview of Digital Marketing
• Evolution and Importance of Digital Marketing
• Digital Marketing vs. Traditional Marketing

Module 2: Setting Up a Digital Marketing Strategy

• Defining Business Goals and Objectives
• Identifying Target Audience and Personas
• Creating a Digital Marketing Plan

Module 3: Website Development and Optimization

• Importance of a Responsive Website
• User Experience (UX) and User Interface (UI) Design
• On-Page and Off-Page SEO Techniques

Module 4: Content Marketing and Blogging

• Creating Compelling Content
• Blogging Strategies for SEO
• Content Distribution and Promotion

Module 5: Search Engine Optimization (SEO)

• Understanding Search Engines and Algorithms
• Keyword Research and Analysis
• SEO Audits and Link Building Strategies

Module 6: Social Media Marketing (SMM)

• Developing a Social Media Strategy
• Effective Use of Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
• Social Media Advertising and Analytics

Module 7: Email Marketing

• Building an Email Marketing Campaign
• Email List Management and Segmentation
• Automated Email Marketing and Drip Campaigns

Module 8: Pay-Per-Click (PPC) Advertising

• Introduction to PPC Advertising
• Google Ads and Bing Ads Campaigns
• Keyword Research and Ad Copywriting

Module 9: Display Advertising and Remarketing

• Creating Effective Display Ads
• Remarketing Strategies
• Banner Ad Design and Placement

Module 10: Influencer Marketing

• Identifying and Engaging with Influencers
• Collaborations and Partnerships
• Measuring Influencer Marketing ROI

Module 11: Video Marketing

• Importance of Video Content
• YouTube Marketing Strategies
• Video Production and Editing Basics

Module 12: Analytics and Data-driven Decision Making

• Setting up Google Analytics
• Analyzing Website and Campaign Performance
• Conversion Rate Optimization (CRO)

Module 13: Mobile Marketing

• Mobile App Marketing Strategies
• SMS Marketing and Push Notifications
• Mobile Advertising Platforms

Module 14: Legal and Ethical Considerations in Digital Marketing

• Privacy and Data Protection Regulations
• Ethical Marketing Practices
• Compliance with Digital Marketing Laws

Module 15: Digital Marketing Project

• Developing a Comprehensive Digital Marketing Campaign
• Implementing Strategies Across Various Channels
• Measuring and Analyzing Campaign Performance

Module 16: Career Development in Digital Marketing

• Building a Digital Marketing Portfolio
• Job Search Strategies for Digital Marketers
• Continuous Learning and Professional Development